Social Media Masterclass podcast series
- A collection of podcasts with Naomi Timperley – this is episode 1
- Discussions about different aspects of social media policy and the best ways to implement Twitter and another social networks
- Simple, actionable advice on each individual aspect of maintaining a web presence befitting of your organisation
- Future episode to include growing your audience and who to follow online.
What will I learn in this episode?
- The importance of getting across your charity’s aims and work in your social media profiles
- The strength of having the correct links and images in your social media profile
- How your twitter name and description can influence the growth of your audience
- How you need to be succinct and to the point on social media
Naomi, could you introduce who you are and what you do?
Hi, I’m Naomi Timperley, I run a consultancy called 4Hub – we basically work with the third sector and create social change vehicles. One of the things that I’ve become, some people say a guru of, is social media to get your name out there.
Now we all know that social media is extremely important now because everyone uses it every second of every day really – you’re always checking your phone and your Twitter and your Facebook, that kind of stuff. But having a great profile on social media is ultra important, especially for a charity when they’re trying to raise money. So, how can people, simply, get a great profile on social media?
Okay, well – if you think of a can of baked beans, you’re in a supermarket and you want to find a can of Heinz baked beans, you find out what aisle the canned vegetables are on and you find the can of baked beans and it says Heinz baked beans on it and it is really easy to pick up.
If you think of yourself as a can of baked beans, you know whether you’re on Facebook, LinkedIn, Twitter or any of the other ones – Instagram – have a think about… say we just use twitter as an example, you only have – for a tweet – it is only 140 characters, but as a profile you have 160 characters to play with, so with the 160 characters that you have, is that a clear example or what your business is, or what your charity is, or as an individual who works for a charity, for example, what you do within that charity?
So you said profile, that’s the bit at the top isn’t it? The bit where you fill in the description about yourself?
Yeah. So the first thing is that if someone is going to – I’ll give you an example. If somebody follows me and they don’t have a profile picture, or they haven’t completed their profile, I know nothing about them and I won’t follow them. What you have to think about is that if you want people to follow you, or you want people to engage with you, the first thing that they are going to look at is your profile.
So, you know, this is across the board, so whether it is Twitter, or whether it is LinkedIn – LinkedIn is, I suppose, an online CV and there is 100% a place on LinkedIn where you have a page… as an organisational page or as the employees, trustees, volunteers or ambassadors have LinkedIn profiles – it is really important to have a clear and concise blurb about what you do, what the charity does, what your ambassadors do for the charity, what your trustees responsibilities are, what your employees responsibilities are. So if they are making connections or they are joining in discussions on a group, people can quite clearly go on and, have a look, and see what they’re about.
Twitter as an example, it makes you think very carefully about how you use words… can you encapsulate what your organisation is all about?
Is there anything that you would say that you definitely need to avoid when you’re doing your profile on social media?
Yes, one thing – I suppose it is like clearing up your kitchen cupboards – so making sure that when you set up social media profiles, if perhaps you have had a social media profile in the past and it has been used more socially rather than for business.
You need to have a think about perhaps making sure that you have got the right twitter name, rather than – recently i have had quite a few people following me who are quite obviously spammers. So there are lots of numbers, lots of letters in the twitter name for example, so think again – it is not just the profile that we’re talking about, it is also the image – are you going to use a logo, or are you going to use an image of a person, or perhaps if you think about the charity Super Josh, they have a picture of the young boy who the charity was set up for. So this is all part of your profile.
So what would you say in terms of – say on Twitter, the kind of links that you should have on there? So obviously you can have links to certain things on your profile…
Yeah, you know – as a charity, if you have a website, or if you can’t afford to have someone to do your website, you can do cheap websites on Weebly, Themeforest, that kind of thing – so make sure it is clear on there that people can click through and go on to your website.
If somebody follows me and they don’t have a profile picture, or they haven’t completed their profile, I know nothing about them and I won’t follow them.
If it is an employee for example, obviously you need to have a social media policy – so you know, are they going to have a link on there for the charity, individuals may want to have their LinkedIn profile. It all depends – it depends on what stage you are at in setting up your charity as well.
Have you got any examples, some good examples of charities on social media, and the good profiles that they have?
Just a few examples. Obviously, the Dial2Donate twitter is a fantastic example, but one of the charities we have blogged about is Beechwood Cancer Care. So their blurb is “We are here to support people across the North-West on their journey with cancer and life limiting illnesses. Turning donations into local care.” They’ve got “Stockport”, and they’ve got a very clear link on there to the website. Fantastic. They’ve decided to use their logo, so you know – that’s absolutely fine. Another example is Coffee4Craig, and just to go back to Beechwood – if anyone wants to look at Beechwood, their twitter name is @BeechwoodCCC.
We’re going to have a quick look at Coffee4Craig, which is @Coffee4Craig. “A non-profit organisation set up to work with the homeless, in memory of Craig White. Donation drop-offs, 7-11 Lancaster Road, Salford, M6 8 AQ and others”. They’ve got the location as Manchester, Salford and Cardiff, and rather than a website they have their Facebook page – which again, to me seems very clear over what the charity does and what it is for.
So it has got all the pertinent information in there…
Yeah, and there is a little bit of personality to it as well. They’ve obviously used the logo, but obviously if you’re using twitter, or you’re using facebook, you can actually add a header on there.
So in the background in the header, there’s a picture of – on the Coffee4Craig one – there’s a leaflet on there, “Coffee4Craig, working for the homeless, not for profit”, the links are on there with the website, donations welcome. And again, the message about the facebook page, and a picture of Craig White.
So do you think that they’re missing a trick by linking the the Facebook profile instead of a website, or is that kind of personal preference?
I don’t know – I am guessing that they may have a bigger audience on facebook, they may get most of their donations and do a lot of appealing through Facebook, so if they want people to – traffic wise – to go to the Facebook page, then put the Facebook page.
But personally, I think it is actually better to put your website on – but that is just my personal preference. I would put the website, then direct people via the website.
So the key points really are this: to have a good twitter handle…
Yeah, so think about the name
Don’t be using your old MSN e-mail address
Definitely, 100% not
And also, getting that profile right, making sure that the right information is in there – that’s absolutely important.
Yeah, I think – again, you know you’ve only got 160 characters, and obviously we’re talking about twitter there – you’ve obviously got more characters with Facebook information and on LinkedIn.
But if we use Twitter as an example, it makes you think very carefully about how you use words, so with 160 characters, can you say, can you encapsulate what your organisation is all about? And get a little bit of personality in there as well?
It is not just the profile that we’re talking about, it is also the image